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The campaign and media manager will be an integral part of the communications and engagement team. You will be an experienced manager, providing management and leadership to deliver effective, behaviour changing and innovative campaigns and communications.

 You will lead on the development and delivery of our communications campaigns, which aims to maximise impact, to share, nurture and embed best practice, avoid duplication and coordinate the delivery of communications to speak with one trusted voice to our audiences.

 Your work will support the delivery of NHS national and regional campaigns and media announcements, while also developing and delivering Cornwall and Isles of Scilly system priority campaigns.  You will work in collaboration with public health and system partners to develop our behaviour-change campaigns based on insights, operational and clinical input, engagement and patient voice. 

Role responsibilities and accountabilities:

Devise and deliver our communication campaigns that aligns to the communications and engagement strategy and helps to achieve the goals set out in the Integrated Care Strategy, Joint Forward plan and the Integrated Care Board engagement and communications strategy.

Develop and deliver of our media strategy and provide leadership to the media officer to ensure they are supported in their role.

You will lead on the ICB and ICS response to media enquiries including anticipating, planning and agreeing responses to media enquiries on potentially contentious matters with partners and arranging media briefing, interviews and rebuttal as needed. Gaining approval and involvement of NHS and public sector colleagues (such as Department of Health ParlyHubs team) to ensure enquiries are responded to within deadline and the NHS’ aims and objectives are represented positively. 

You will develop effective relationships so we can work in partnership with local, regional and national media.  This will include the planning and implementation of a forward plan of regular proactive media events to generate positive coverage and awareness of the ICB and ICS work.  Robustly defend inaccurate or misleading information, both in the media and on social platforms.

Support delivery of NHS national and regional campaigns and media announcements, making sure that we promote relevant achievements for campaigns, projects and initiatives happening in Cornwall and Isles of Scilly in close partnership with our partners.

 Work in collaboration with public health and system partners to develop our behaviour-change campaigns based on insights, operational and clinical input, engagement and patient voice. 

Establish and maintain good communications and relationships with key stakeholders including staff, patients, members of the public, partner organisations and the NHS regional/national teams.

Provide strategic communications advice to staff, Board members and health and care system communications colleagues on the best communication approaches that build trust and confidence in NHS services. briefing, supporting and accompanying senior members of the team for media interviews

 You will help ensure we produce clear, accurate and engaging content for a range of communications materials, including digital content, films, press releases, newsletters, leaflets, social media, and online.   

Work closely with the director and head of communication and engagement / when handling key and challenging issues, conveying sensitive or urgent information such as delays to patient services/pathways, significant service change and discontinuation of a service.

Work closely, and manage, other members of the system’s communications team to provide direction and ensure deadlines are met, managing and mitigating associated risks, and ensuring activity remains on track and delivered on time and to budget.

Contribute to and/or develop a culture that promotes equality and values diversity.

Responsible for the financial management of assigned resources, ensuring costs are monitored and managed, efficiencies realised where appropriate. Manage a small communications budget to commission artwork, advertising and other materials that are required to support the programme

Collate a range of information for dissemination to a broad range of senior stakeholders as requested with recommendations for improvement based on your analysis.

Use IT software to develop statistical or management reports for use in presentations. Including the evaluation of our communications campaigns using a range of metrics for reach, engagement, sentiment and value for money.

To provide line management to the media and campaign officers and training for the team, including allocating and delegating activities whilst providing support and guidance.

Responsible for managing the people process for the team members you line manage including undertaking appraisals, progressing any disciplinary or capability issues, recruitment and selection.

Take a proactive role in the promotion and delivery of our engagement programme of events. Including  promoting and attending engagement events organised by the team, which includes during some evenings and weekend. 

Contribute to the strategic planning of projects, set up and implement internal processes and procedures with the ability to actively evaluate and including taking preventative and corrective action.  

Provide coordination of and participate in relevant internal and external working groups and provide specialist advice, expertise and support where requested.