Job summary
- Main area
- Communications and Engagement
- Grade
- Band 7
- Contract
- 12 months (Fixed Term)
- Hours
- Full time - 37.5 hours per week (Requirement to take part in on-call rota)
- Job ref
- 358-6318779-COR
- Employer
- University Hospitals of Leicester NHS Trust
- Employer type
- NHS
- Site
- Leicester Royal Infirmary
- Town
- Leicester
- Salary
- £43,742 - £50,056 Payment for on-call duties
- Salary period
- Yearly
- Closing
- 04/08/2024 23:59
Employer heading
Communications and Engagement Manager (Maternity Services)
Band 7
We are actively promoting flexible working options, helping you to manage a work / life balance
Job overview
Are you a high-achieving communications professional? Want to go home at the end of the day knowing the work that you've done has made a difference? Then develop your career in the rewarding world of NHS Communications at Leicester's Hospitals.
Our Communications and Engagement Manager for Maternity Services (CEMMS) is a fast-paced and challenging one, working in one of the biggest and busiest NHS Trusts in the country.
With a strong focus on building both internal and external relationships and supporting delivery of maternity improvement plans, the post-holder will ensure a quality driven, innovative communications and engagement service consistent with the Trust's aims and objectives.
A natural collaborator, you'll generate creative ideas and transform them into effective communications with measurable results, coaching and inspiring colleagues along the way.
You will be part of a team with a vital role in the delivery of Leicester's Hospitals' vision to be leading in healthcare and trusted in communities. Through stories, insight and reflections on the experiences of patients and colleagues we work to improve the use of NHS services and the health of the public. We manage all corporate communications, PR, social media, website and intranet activity. We also have a specialist medical illustration team, providing design and photography services and a patient and community engagement team.
Main duties of the job
The role has lead responsibility for maternity communications, embedded within UHL’s communication and engagement department.
The post-holder will develop and implement impactful communications and engagement plans to drive engagement with maternity colleagues and build trust in the diverse communities we are proud to serve.
The CEMMS will use insight to segment and tailor our approaches, generating compelling and relevant communications campaigns for staff, stakeholders and the public.
Working for our organisation
Our new strategy, developed with the support and feedback of colleagues, patients, and partners, is our compass for the next seven years (2023-2030).
We have four primary goals:
- high-quality care for all,
- being a great place to work,
- partnerships for impact, and
- research and education excellence
And we will embed health equality in all we do - taking active steps to reduce the avoidable differences in healthcare that some people face, working in partnership with communities.
Our strategy is underpinned by new values and we will work to ensure they are an everyday reality for all:
- we are compassionate,
- we are proud,
- we are inclusive, and
- we are one team
This is an exciting moment as we look to the future with clarity on what we already do well and where we need to focus our energies to make an even bigger difference for the people we serve.
About the University Hospitals of Leicester NHS Trust:
http://www.leicestershospitals.nhs.uk/aboutus/work-for-us/current-vacancies/
Detailed job description and main responsibilities
Channel and content development – working closely with the wider Communications Team, the Director of Midwifery and others to co-create engaging content, ensuring that maternity colleagues are informed on the latest developments relating to the department and how people can get involved in change.
Brand application – overseeing the application of the new Trust brand and visual identity in the maternity services context.
Enabling transformation – working closely with colleagues in the relevant directorates, as well as key external stakeholders, to lead on the specific development of communications plans for work to improve patient experience and the working lives of maternity colleagues in #TeamUHL.
Evaluation – measure reach, impact and return-on-investment through quantitative and qualitative methods to inform future strategies and support with internal reporting.
Colleague engagement – working closely with relevant teams, develop and support colleague engagement plans that respond to staff need, exemplify the Trust values and bring our maternity improvements to life.
Communications and engagement consultancy – advise on best practice approaches and use our channels to cascade and promote corporate messages, ensuring integrity of our is maintained and that our delivery standards are protected.
Deputise for the Head of Campaigns - this will include handling of communications matters across the spectrum of internal and campaign communications on occasion
On-call service - take part in an out-of-hours on-call rota to provide the Trust with 24/7 communications support.
Person specification
Training & Qualifications
Essential criteria
- Must be able to demonstrate behaviours consistent with the Trust’s Values and Behaviours
- Educated to degree level or equivalent experience
- Able to demonstrate continuous professional development
Desirable criteria
- Postgraduate qualification in communications, or working towards this standard
- Membership of professional body
- Evidence of leadership development
Experience
Essential criteria
- Experience of designing and delivering successful multi-channel campaigns and communications approaches
- Experience of using employee insight to design successful internal communications plans and strategies
- Experience of account managing or business partnering internally
- Experience of complex channel management and reporting of engagement metrics
- Experience of using communications packages and ability to change at short notice, ensuring modern technology is utilised in the best way to suit the organisation
- Experience of working with the public and community groups to develop communications approaches
Desirable criteria
- Experience (or demonstrable appreciation) of the challenges facing public sector, particularly the NHS
- Experience of managing risks and reporting Experience of CMS systems for websites and intranets, and confidence in using them
- Experience of engagement methods, including surveys, event facilitation and running focus groups
Communication and relationship skills
Essential criteria
- Excellent written and verbal communication skills
- Confident and able to establish credibility quickly at all levels of the organisation
- Able to influence and interact with a diverse customer group
- Ability to be compassionate, inclusive and accountable, and lead staff, partners and other stakeholders
- Ability to manage confrontational situations and sensitive issues with tact and diplomacy
- Ability to translate often complex documents into ‘plain English’
- Excellent knowledge of how communication techniques are evolving and ability to use this information to continually transform Trust communications and plans for all audiences
- Creative individual who keeps up to date with latest trends to help keep communications effective and current
Desirable criteria
- Crisis management experience
- Experience of creating and giving presentations to a varied group of internal and external stakeholders
- Experience of facilitating discussions or focus groups to gain insight
Analytical and Judgement skills
Essential criteria
- Able to analyse issues quickly and make decisions
- Ability to interpret data, produce reports and draw out recommendations to improve internal and external engagement
- Demonstrated capabilities to manage own workload and make informed decisions in the absence of required information, working to tight and often changing timescales
Desirable criteria
- Understanding of the public sector and awareness of the relevant social and political environments and impact on the health economy
Planning and organisation skills
Essential criteria
- Advanced working knowledge of Microsoft Office packages with advanced keyboard use
- Ability to work to tight deadlines Ability to prioritise own workload
- Ability to prepare and produce concise yet insightful communications for dissemination to senior stakeholders and a broad range of stakeholders as required
- Excellent IT skills, including ability to use desktop publishing software and content management systems
- Ability to research subject matter to produce engaging articles for staff
- Proven planning and organisational skills, and proven ability to work effectively at pace and under pressure
Equality, Diversity and Inclusion
Essential criteria
- Able to demonstrate a commitment and understanding of the importance of treating all individuals with dignity and respect appropriate to their individual needs
- Demonstrate understanding of, and commitment to, equal opportunities as an employee and as a provider of service to the public
Desirable criteria
- Evidence of a solid understanding of patient confidentiality and the relevant aspects of libel law, the Freedom of Information Act, Equality Act and Data Protection Act.
Other requirements specific to the role
Essential criteria
- Ability to travel to other locations as required and attend Trust sites out of hours – only where necessary and appropriate
- Ability to give constructive feedback to support development of others
Employer certification / accreditation badges
Documents to download
Further details / informal visits contact
- Name
- Emma Casteleijn
- Job title
- Deputy Director Communications and Engagement
- Email address
- [email protected]
- Telephone number
- 07507 783217
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