Job vacancy: Communications & Engagement Officer– Design,Media & External Relations, Norfolk and Suffolk NHS Foundation Trust, Norwich

Job summary

Main area: Communications
Grade: Band 5
Contract: Permanent
Hours: Full time - 37.5 hours per week
Job ref: 246-COR6470887

Employer: Norfolk and Suffolk NHS Foundation Trust
Employer type: NHS
Site: County Hall
Town: Norwich
Salary: £28,407 - £34,581 gross per annum/ pro rata
Salary period: Yearly
Closing: 08/08/2024 23:59
Interview date: 14/08/2024

Communications & Engagement Officer– Design,Media & External Relations

Band 5

Norfolk and Suffolk NHS Foundation Trust provides child and adult mental health services, learning disability, wellbeing, older people's and eating disorder services across Norfolk and Suffolk.

At any one time, around 23,000 people in Norfolk and Suffolk are receiving care and attention from the Trust. We believe in whole life care - seeing people in the context of their whole lives, understanding the importance of good physical health, friends, family, spirituality, culture, home, work, education and a sense of purpose and achievement to experience good mental health.

Nearly 3,800 full and part-time practitioners care for our service users in hospitals, in the community and in their own homes, whilst an additional 1,400+ staff provide non-clinical support, including cleaning, catering, delivering supplies, ward administration, information technology, human resources and financial services.

We are committed to equality, diversity and inclusion and want to reflect the diversity of our local communities within our teams. We welcome applications from all talented individuals with the relevant qualifications, skills, knowledge and experience.

We are committed to delivering quality driven mental health services. Every individual makes a valuable contribution. We are proud of our staff who have been commended for the care they provide. Do you value working positively, respectfully and together? If so, we’d love you to join us!

We will consider flexible working arrangements for our roles, please indicate in your application if this is something you require

JOB DESCRIPTION/PERSON SPECIFICATION
Please read the job description/person specification carefully and ensure your application reflects the knowledge, skills and experience needed.

YOUR APPLICATION
It is important that you complete a formal application form as CV’s alone will not be accepted.

We can provide all our job application materials in alternative formats so that these are accessible to everyone. Should you require any documents within this job pack in an alternative format, please do not hesitate to contact us at [email protected].

PLEASE NOTE: If you use a hotmail, msn or yahoo e-mail account, you will need to check your "junk" mail regularly as these email providers will divert any communication from this Trust/NHS JOBS straight into your " junk" inbox.

Detailed job description and main responsibilities

Communications
▪ Develop good working relationships with all relevant areas of press and broadcasting media and external stakeholders. To respond to media enquiries and write proactive press releases, stakeholder briefings and other articles.
▪ Assist in publicising the work of the Trust through development of
good news / promotional opportunities with press and other media,
arranging interviews and photo opportunities.
▪ Work closely with Care Groups to provide support, advice and help
for their individual communication activities.
▪ Monitor and review media coverage and maintain a media enquiry database.

▪ Contribute to the upkeep of the Trust’s website and intranet site – to provide accurate and timely information for staff, Members and the public.
▪ Ensure all communication, which may be complex, contentious or
sensitive, is undertaken in a responsive and inclusive manner,
focusing on improvement andways to move forward.
▪ Ensure all communication is presented appropriately to the different recipients, according to levels of understanding, type of
communication being imparted andpossible barriers such as
language, culture, understanding or physical or mentalhealth
conditions.
▪ Maximise use of online media and social media where appropriate.
▪ Identify opportunities for positive PR opportunity.
▪ Maintain and update the media and external relations forward planning diary.
▪ Horizon scan effectively to anticipate difficult issues which could damage the Trust’s reputation, or to identify opportunities for positive PR activity.
▪ Support the delivery of public information campaigns relating to public health
and other organisational priorities. This will involve developing campaign plans, undertaking stakeholder insight, working with external print and design and writing and editing campaign materials.
▪ Maintain photo library and shared drives.
Graphic Design
1. Create and develop graphic design solutions for the Trust, to include the following core
publications, exploring effective and innovative methods of production:
A. Patient information
B. Posters, promotional literature and other publicity/campaign materials
C. Presentations
D. Corporate publications
E. Easy Read material
F. Exhibition and display material
2. Produce high-quality output across print and digital mediums as specified.
3. Provide creative support and solutions to design briefs and ensure the department’s
resources are effectively maintained, and refreshed as appropriate.
4. Proactively advise and liaise with services to establish their needs, using design
software to complete projects and revising projects based on client feedback.
5. Coordinating with external design agencies and printers, as necessary.
6. Ensure timely production and cataloguing of corporate leaflets and inclusion on the
Trust’s website and the intranet Leaflet Rack.
7. Designing new and updating current literature following corporate branding guidelines to
drive consistency and champion the NHS brand.
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8. Administer tight version control and maintain all necessary shared documentation, e.g.,
brand/style guides and document layout specifications.
9. Manage images for publications and electronic media, ensuring appropriate consent is in place.
10.Working with other team members to deliver projects and activity to deliver against deadlines.

Person specification

Qualifications and Experience

Essential criteria

Batchelor degree or equivalent experience.
Experience and evidence of effective communications across a broad range of internal and external audiences
Experience as a graphic designer or in related field

Desirable criteria

Recognised qualification in PR or journalism/ or considerable experience in the media or a proven track record of success in managing media relations
Understanding of NHS and other Government policies and the ability to use communications to influence and deliver those policies.
Experience of planning and delivering public information communication campaign

Skills

Essential criteria

Ability to synthesise/analyse complex information and or large volumes of data and both verbally and in writingpresent it clearly and precisely
Ability to understand as well as respond to stakeholder needs and identify appropriate service developments
Presentation skills (verbal and written) to a high standard in a range of settings and at a range of levels

Desirable criteria

Plan team/specialist meetings and conferences involving internal/external parties
Understanding of NHS and Trust structures. Understanding of DoH brand guidelines
Understanding of the Accessible Information Standard.

EQUAL OPPORTUNITIES Apart from its legal duties in relation to equality and diversity, the Trust recognises and actively promotes the benefits of a diverse workforce and is committed to treating all employees with dignity and respect regardless of race, gender, disability, age, sexual orientation, religion or belief.

As a part of the Disability Confident Employer Guaranteed Interview Scheme we interview all disabled applicants who meet the essential criteria for the job vacancy (outlined in the Person Specification).. We encourage you to indicate your eligibility through TRAC jobs when applying.

DISCLOSURE AND BARRING SERVICE CHECK (formerly CRB)
FOR POSTS WITH DIRECT SERVICE USER CONTACT - Please be advised that due to recent changes in the DBS Service, organisations no longer receive copies of DBS Disclosures – these are sent directly to candidates only. Therefore, it will be your responsibility, if successful, to ensure that this is taken to the appointing officer as soon as you receive it.

Alternatively, if you have subscribed to the update service, we will be able to check your status once we have your authority to do so.

The Trust has now introduced a DBS Update Service which is a contractual requirement. You need to subscribe when you have applied for your DBS clearance and there is a time limit to subscribe of 19 days after receipt of your DBS disclosure. Please ensure that this is completed within the set time scale.

This update service is an annual subscription at a cost of £13 to you. This will enable the Trust to have instant online access to your DBS record, with your consent, and so will remove the need for you to have to apply for this repeat check again.